The brand’s DNA is rooted by the Founder’s 1970’s Californian beach childhood memories; where days were spent exploring hidden pathways, sharing secrets with friends and building fond memories – all with a sophisticated twist of rock ‘n’ roll. They believe that true luxury comes from fair labour practices, growing job opportunities, and producing environmentally sustainable products and clothes with a long lifespan, and are dedicated to “doing well by doing good”.
Velveteen is for the child who shines bright like a diamond.
Velveteen is for the child who is strong, smart, and kind.
Velveteen is for the global child in all of us
Country of Origin: Hong Kong | Age Range: 0 – 14 yrs