Privacy Policy

At Vida Kids PR we are committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information about people who visit our website and/or use our services, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes.

Any questions regarding this Policy and our privacy practices should be sent by email to GEMMA DAVIS or by writing to Vida Kids PR, Unit 123 Screenworks, 22 Highbury Grove, London, N5 2EF, UK.

Who are we?

Vida Kids PR is a leading children’s world communications agency, specialising in fashion, retail and lifestyle brands. Our dedicated team work collaboratively with clients to create strong strategies, leading to the delivery of brand news through traditional, digital and social influencer approaches. Vida Kids PR gain coverage in UK and international publications and platforms.

How do we collect information from you?

We obtain information from online subscription database Diary Directory, Vida Kids PR website enquiries, agency phone enquiries, relative ‘contact’ pages on websites and social media. We also obtain information when you use Vida Kids PR services.

Specifically, when you visit you may be asked to, or of your own volition, provide information from which you can be identified, including your name, email address, home or business address etc as well as text you may upload and other technical data such as the IP address of the machine you use.

We will not collect such information from users while they use the website unless they voluntarily provide it to us, and authorise us to collect such information. Users may provide other information about themselves from which they can be identified.

We also collect information from the internet when carrying out market research.

What type of personal information is collected from you?

The personal information we collect might include your name, address, email address, place of work, position, website, phone number, social media information and statistics. We will never collect any unnecessary personal data from you and do not process your information in any way, other than already specified in this notice.

How is this information used?

Your information could be used in any of the following ways, to:

  • Send you communications which may be of interest to you.
  • Manage your PR requests and future opportunities.
  • For potential gifting opportunities.
  • Process a job application.
  • For general client and brand communications

We may also disclose personally identifiable information in the establishment or exercise of legal rights or defences against legal claims, to comply with applicable laws or regulations, to comply with a valid legal process, such as a search warrant, subpoena or court order or to investigate suspected fraud or a violation of our Terms and Conditions of Use.

We will never sell user information to any 3rd-party not affiliated with us, without your specific and unambiguous consent, except in connection with the sale or merger of the Business or the division responsible for such services provided.

User may ‘opt out’ by contacting GEMMA DAVIS.

We will hold your personal information on our secure database systems for as long as is necessary unless otherwise asked to be removed, or as long as it is set out in any relevant contract that you hold with us.

What non-personally identifiable information do we collect and how is it used?

We collect and track certain non-personally identifiable information, including, but not limited to, IP numbers and browser type, access times, domain names, usage habits and other information which does not specifically identify any individual.

We may use and disclose non-personally identifiable information for any number of reasons, including but not limited to, working with business partners and improving our web site and services

Do we use cookies?

Cookies are small text files that a website can write to your computer. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

We use cookies to identify you and allow you to log in once to our web site and search or post without having to log in again and again. Cookies are also used by our affiliates or links to identify you as a User of

The following is a summary of the types of cookies that are being used on this site, along with information on how you can block them:

Cookie Type Cookie File Name Purpose Active on this site? More Information
Essential Site Cookies Various Site cookies are essential to the operation of this website. They are usually set when you first visit the site and deleted when you close your browser. If blocked, this site will not operate correctly Yes N/A
CMS (Content Management System) Various Cookies are set by our CMS/Blog system when you first visit this site. These cookies are not used by Vida Kids PR. These cookies are usually deleted when a user closes their browser Yes N/A
Google Analytics utma
These cookies are used to collect information about how visitors use our site. The information is used to compile reports that let us improve the site. The information is collected in any anonymous form, including the number of visits to this site, how you arrived at the site, and which pages you visted Yes Decline our use of cookies or you can opt-out of these cookies by following this link:

Who has access to your information?

On occasion, we share selective information with the head office of Vida Kids PR brands, We also share with agency courier services to help support requests. We will not share, sell or rent your information to third parties for marketing or any other purpose.

Your choices

We will not contact you for PR and communication purposes if you do not wish us to. You can change your preferences at any time by contacting us by email: or telephone on +44(0)2030210817.

How you can access and update your information

The accuracy of your information is of vital importance to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at:, or write to us at: Vida Kids PR, Unit 123 Screenworks, 22 Highbury Grove, London, N5 2EF, UK. Or you can telephone +44(0)2030210817.

You have the right to ask for a copy of the information Vida Kids PR hold about you, which we will respond to within 30 days of receiving the request.

Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it’s treated securely.

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Transferring your information outside of Europe

As part of the services offered to you through our website, the information which you provide to us may be transferred to countries outside the European Economic Area (“EEA”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take reasonable steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy and under GDPR legislation.

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

Filing a Complaint

If you are not satisfied with how Vida Kids PR manages your personal data, you have the right to make a complaint to the Information Commissioner’s office.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in May 2018.